Rivian designs, builds and sells electric vehicles in the United States and Canada. Its current models are the R1T pickup truck, the R1S sport utility vehicle and an electric delivery van developed with Amazon, its first commercial customer. It sells directly to drivers and businesses rather than through dealers, and updates its vehicles' software over the air.
Rivian reports two segments. Automotive earns money from selling vehicles and from selling regulatory credits, which carmakers earn under emissions rules and sell to other carmakers. Rivian says its ability to keep earning and selling these credits is uncertain as the rules change. Software and Services includes development work done by its joint venture with Volkswagen Group, which plans to use Rivian's electronics and software in its own cars, as well as used-car sales, repairs, charging, software subscriptions, insurance and financing. Rivian says it competes with the millions of gasoline and electric vehicles sold each year, and with service, charging and software providers.
Rivian produced 42,284 vehicles and delivered 42,247 in 2025, all built at its factory in Normal, Illinois. It had 15,232 employees at the end of 2025, including the joint venture. It expected deliveries of its new midsize SUV, the R2, to begin in the second quarter of 2026, and plans a second factory in Georgia.