Match Group vs Snap
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KIRAβs take AI analyst
I put Match Group and Snap side by side, using each oneβs latest annual report. Here is what stands out:
- Snap is the larger business, with $5.9B of revenue in fiscal 2025 against $3.5B for Match Group, about 1.7 times as much.
- Snap grew revenue faster (10.6%, against 0.2%).
- Match Group kept more of each dollar of sales as operating profit (25.0% operating margin, against β9.0%).
- Match Group turned more of its sales into free cash flow (29.4% FCF margin, against 7.4%).
- Match Group earned a higher return on the capital invested in it (28.3%, against β14.8%).
Who comes out ahead
Of the 9 measures where higher (or lower) is clearly better, how many each company leads.
Match Group
MTCH
7/9
Gross marginOperating marginNet marginFCF marginReturn on capitalPiotroski F-scoreShare count change
Snap
SNAP
2/9
Revenue growth5-year growth
Side by side
Best in the row
| Latest fiscal year | MTCH FY25 | SNAP FY25 |
|---|---|---|
| Size | ||
| Market cap | $10.8B | $10.1B |
| Revenue | $3.5B | $5.9B |
| Free cash flow | $1.0B | $437M |
| Net income | $614M | β$461M |
| Growth | ||
| Revenue growth | 0.2% | 10.6% |
| 5-year growth | 7.8% | 18.8% |
| Share count change | β5.9% | 2.1% |
| Profitability | ||
| Gross margin | 72.8% | 55.0% |
| Operating margin | 25.0% | β9.0% |
| Net margin | 17.6% | β7.8% |
| FCF margin | 29.4% | 7.4% |
| Return on capital | 28.3% | β14.8% |
| Return on equity | β | β19.5% |
| Balance sheet | ||
| Net debt | $2.5B | $643M |
| Net debt / EBITDA | 2.7x | β |
| Dividends and buybacks | $975M | $751M |
| Valuation & quality | ||
| P/E | 15.4x | β |
| Piotroski F-score | 8 | 6 |
Ten years
Revenue
Operating margin
Free cash flow
Return on capital
Each company's latest fiscal year; fiscal years end in different months. The best value in each row is highlighted where higher (or lower) is clearly better. Not investment advice.

