RDDT NYSE Interactive Media & Services Financials FY2022βFY2025
Reddit runs a website and app made up of more than 100,000 active communities, called subreddits, each built around one topic. Users post text, links, images and videos, comment, and vote posts up or down, which decides what rises to the top. Most communities are run by volunteer moderators under their own rules as well as site-wide ones. Users do not have to reveal who they are. In the last three months of 2025 Reddit averaged 121.4 million daily active uniques, its count of distinct daily visitors, and about 57% of visitors came from outside the United States.
Hi! I read Redditβs latest annual report (fiscal 2025). Here is what stands out:
Good So-so Weak
Are sales growing?
+69.4%
Yes. Sales grew 69.4% last year.
Does it make a profit?
24.1%
Yes. It keeps 24.1% of every sale as profit.
Does profit turn into cash?
31.1%
Yes. 31.1% of sales ends up as free cash.
Is debt under control?
Net cash
Yes. It has more cash than debt.
How healthy are the accounts?
6 / 9
Mixed. It passes 6 of 9 health tests.
How is the share priced?
32.2x
One share costs 32.2 times its yearly profit per share. Typical for its sector: 17.1x.
Rules of thumb on reported numbers. A starting point, not a recommendation.
About these figures. Reddit reports no borrowings, so debt is counted as zero.
Is it selling more, and how much does it keep?
KIRA Β· Reddit had $2.2B of revenue in fiscal 2025, up 69.4% on the year before. Its operating margin was 20.1%, up 63.2Β pts: of every 100 in sales, about 20 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA Β· Reddit made $530M of net profit in fiscal 2025.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
KIRA Β· Free cash flow was $684M in fiscal 2025, 31.1% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA Β· Reddit returned $0.0M to shareholders in fiscal 2025, 0% of free cash flow. The diluted share count rose 38.9%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA Β· In the last 12 months, insiders bought $8.9M and sold $248M of shares on the open market.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. βPlanβ marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$8.9M
1 insider
Sold, 12 months
$248M
7 insiders
Of sales under plans
100%
$247M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 14, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 60,000 | $150.55 | $9.0M | Form 4 |
| Oct 13, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 17,308 | $158.57 | $2.7M | Form 4 |
| Sep 29, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 17,308 | $144.87 | $2.5M | Form 4 |
| Sep 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 17,308 | $160.11 | $2.8M | Form 4 |
| Sep 14, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 60,000 | $162.33 | $9.7M | Form 4 |
| Aug 31, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $148.02 | $2.7M | Form 4 |
| Aug 25, 2026 | Robert A. SauerbergDirector | Sold | 5,128 | $159.92 | $0.8M | Form 4 |
| Aug 14, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 75,000 | $178.55 | $13.4M | Form 4 |
| Aug 14, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $178.16 | $3.2M | Form 4 |
| Aug 4, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $159.78 | $2.9M | Form 4 |
| Jul 15, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,167 | $197.88 | $7.8M | Form 4 |
| Jul 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $197.86 | $3.6M | Form 4 |
| Jul 1, 2026 | Michelle Marie ReynoldsChief Accounting Officer | Sold plan | 808 | $200.00 | $0.2M | Form 4 |
| Jun 30, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $173.13 | $3.1M | Form 4 |
| Jun 16, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,166 | $176.94 | $6.9M | Form 4 |
| Jun 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $178.26 | $3.2M | Form 4 |
| May 29, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $174.13 | $3.1M | Form 4 |
| May 18, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,167 | $158.52 | $6.2M | Form 4 |
| May 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $157.15 | $2.8M | Form 4 |
| May 5, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $171.80 | $3.1M | Form 4 |
| Apr 16, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,167 | $161.47 | $6.3M | Form 4 |
| Apr 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $158.40 | $2.9M | Form 4 |
| Apr 8, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 15,500 | $150.67 | $2.3M | Form 4 |
| Mar 31, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $132.77 | $2.4M | Form 4 |
| Mar 23, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 9,500 | $141.28 | $1.3M | Form 4 |
| Mar 18, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,165 | $143.41 | $5.6M | Form 4 |
| Mar 13, 2026 | Sarah E FarrellDirector | Bought | 10,500 | $132.26 | $1.4M | Form 4 |
| Mar 13, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $132.86 | $2.4M | Form 4 |
| Mar 9, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 9,500 | $136.55 | $1.3M | Form 4 |
| Feb 27, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $145.12 | $2.6M | Form 4 |
| Feb 24, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,243 | $143.41 | $5.6M | Form 4 |
| Feb 23, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 19,036 | $144.05 | $2.7M | Form 4 |
| Feb 23, 2026 | Michelle Marie ReynoldsChief Accounting Officer | Sold plan | 2,291 | $143.59 | $0.3M | Form 4 |
| Feb 23, 2026 | Benjamin Seong LeeChief Legal Officer | Sold plan | 5,575 | $143.35 | $0.8M | Form 4 |
| Feb 13, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $138.81 | $2.5M | Form 4 |
| Feb 11, 2026 | Sarah E FarrellDirector | Bought | 6,700 | $139.27 | $0.9M | Form 4 |
| Feb 10, 2026 | Sarah E FarrellDirector | Bought | 43,800 | $149.52 | $6.5M | Form 4 |
| Feb 10, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 11,464 | $149.74 | $1.7M | Form 4 |
| Jan 30, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $183.18 | $3.3M | Form 4 |
| Jan 22, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $212.61 | $3.0M | Form 4 |
| Jan 20, 2026 | Jennifer L. WongChief Operating Officer | Sold plan | 39,167 | $225.73 | $8.8M | Form 4 |
| Jan 15, 2026 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $232.78 | $4.2M | Form 4 |
| Jan 13, 2026 | Andrew VolleroChief Financial Officer | Sold plan | 3,674 | $261.21 | $1.0M | Form 4 |
| Jan 9, 2026 | Benjamin Seong LeeChief Legal Officer | Sold plan | 3,320 | $260.22 | $0.9M | Form 4 |
| Jan 9, 2026 | Andrew VolleroChief Financial Officer | Sold plan | 300 | $260.68 | $0.1M | Form 4 |
| Jan 8, 2026 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $253.88 | $3.6M | Form 4 |
| Jan 7, 2026 | Andrew VolleroChief Financial Officer | Sold plan | 500 | $260.06 | $0.1M | Form 4 |
| Jan 7, 2026 | Benjamin Seong LeeChief Legal Officer | Sold plan | 27,930 | $260.08 | $7.3M | Form 4 |
| Jan 6, 2026 | Andrew VolleroChief Financial Officer | Sold plan | 8,413 | $252.72 | $2.1M | Form 4 |
| Dec 31, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $230.76 | $4.2M | Form 4 |
| Dec 22, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $233.53 | $3.3M | Form 4 |
| Dec 19, 2025 | Jennifer L. WongChief Operating Officer | Sold plan | 39,167 | $234.37 | $9.2M | Form 4 |
| Dec 18, 2025 | Benjamin Seong LeeChief Legal Officer | Sold plan | 18,750 | $240.00 | $4.5M | Form 4 |
| Dec 16, 2025 | Benjamin Seong LeeChief Legal Officer | Sold plan | 55,005 | $221.21 | $12.2M | Form 4 |
| Dec 15, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $220.28 | $4.0M | Form 4 |
| Dec 9, 2025 | Michelle Marie ReynoldsChief Accounting Officer | Sold plan | 11,249 | $232.95 | $2.6M | Form 4 |
| Dec 8, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $233.99 | $3.3M | Form 4 |
| Nov 28, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $215.19 | $3.9M | Form 4 |
| Nov 24, 2025 | Benjamin Seong LeeChief Legal Officer | Sold plan | 6,427 | $192.68 | $1.2M | Form 4 |
| Nov 24, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 24,000 | $192.72 | $4.6M | Form 4 |
| Nov 24, 2025 | Jennifer L. WongChief Operating Officer | Sold plan | 104,394 | $192.72 | $20.1M | Form 4 |
| Nov 24, 2025 | Michelle Marie ReynoldsChief Accounting Officer | Sold plan | 3,215 | $186.44 | $0.6M | Form 4 |
| Nov 14, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $194.81 | $3.5M | Form 4 |
| Nov 10, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $204.43 | $2.9M | Form 4 |
| Nov 4, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 13,911 | $189.33 | $2.6M | Form 4 |
| Oct 30, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 4,089 | $194.93 | $0.8M | Form 4 |
| Oct 23, 2025 | Jennifer L. WongChief Operating Officer | Sold plan | 39,126 | $201.82 | $7.9M | Form 4 |
| Oct 22, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $197.10 | $2.8M | Form 4 |
| Oct 15, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $200.53 | $3.6M | Form 4 |
| Oct 8, 2025 | Christopher Brian SloweChief Technology Officer | Sold plan | 14,000 | $200.81 | $2.8M | Form 4 |
| Sep 30, 2025 | Steve Ladd HuffmanCEO & President, Director, 10% owner | Sold plan | 18,000 | $229.10 | $4.1M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA Β· Reddit has $2.5B more cash than debt.
Cash, debt and the ratios that show how comfortably Reddit can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Cash and short-term investments | $436M | $1.2B | $1.8B | $2.5B |
| Debt incl. finance leases | $0.0M | $0.0M | $0.0M | $0.0M |
| Net debt / EBITDA | β | β | β | β5.4x |
| Debt / equity | β | β | 0.0x | 0.0x |
| Current ratio | β | 11.1x | 12.6x | 11.6x |
| Quick ratio | β | 11.1x | 12.6x | 11.6x |
| Total assets | β | $1.6B | $2.3B | $3.2B |
| Total liabilities | β | $156M | $206M | $310M |
| Shareholders' equity | β$379M | β$413M | $2.1B | $2.9B |
| Net debt (β = net cash) | β$436M | β$1.2B | β$1.8B | β$2.5B |
KIRA Β· Its return on capital was 119.1%: every 100 invested in the business earned about 119 in a year.
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
KIRA Β· Reddit passes 6 of 9 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8β9 is strong, 0β2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | β | β | β |
| Cash from operations is positive | β | β | β |
| Return on assets rose | β | β | β |
| Cash from operations exceeds net income | β | β | β |
| Debt fell relative to assets | β | β | β |
| Current ratio rose | β | β | β |
| Share count didn't rise | β | β | β |
| Gross margin rose | β | β | β |
| Revenue rose relative to assets | β | β | β |
| F-score | β / 9 | β / 9 | 6 / 9 |
| Accruals ratio | β | β35.9% | β5.8% |
| Altman Z'' | 0.70 | 13.33 | 15.96 |
What does the share cost, and how does it compare?
KIRA Β· At $138.45 a share, the company is worth $28.0B: 32.2 times its earnings of the last four quarters.
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets β the answer depends entirely on what you put in.
In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.
Value per share
β
Adds net cash of $2.5B and divides by 202.1M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
Value per share
β
Reference multiples: today 33.5x Β· peers 12.9x Β· sector 17.1x.
KIRA Β· Reddit grew sales faster than 4 of its 4 similar companies. Its P/E is higher than 3 of 4.
Each companyβs latest fiscal year. Fiscal years end in different months, so periods donβt line up exactly.
In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| Reddit RDDT | $28.0B | 69.4% | 20.1% | 31.1% | 119.1% | 32.2x | 6 | |
| People Inc. PPLI | $2.9B | β8.7% | β4.1% | 1.9% | β1.3% | 8.5x | 6 | Compare β |
| Tripadvisor TRIP | $1.1B | 3.1% | 4.2% | 8.6% | 8.9% | 154.0x | 6 | Compare β |
| Yelp YELP | $1.1B | 3.8% | 12.6% | 22.1% | β | 9.6x | β | Compare β |
| Match Group MTCH | $11.2B | 0.2% | 25.0% | 29.4% | 28.3% | 16.0x | 8 | Compare β |
Every number, year by year.
Amounts in USD. Hover a ratioβs name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | $667M | $804M | $1.3B | $2.2B |
| Gross profit | $562M | $693M | $1.2B | $2.0B |
| Research and development | $365M | $438M | $935M | $783M |
| Operating income | β$172M | β$140M | β$561M | $442M |
| Pretax income | β$158M | β$87.0M | β$485M | $529M |
| Income tax | $0.6M | $3.8M | β$0.9M | β$1.0M |
| Net income | β$159M | β$90.8M | β$484M | $530M |
| Diluted EPS | β$2.77 | β$1.54 | β$3.33 | $2.62 |
| Diluted shares | 0.06B | 0.06B | 0.15B | 0.20B |
| Cash flow | ||||
| Cash from operations | β$94.0M | β$75.1M | $222M | $691M |
| Capital expenditure | $6.2M | $9.7M | $6.2M | $6.7M |
| Free cash flow | β$100M | β$84.8M | $216M | $684M |
| Depreciation and amortization | $8.0M | $13.7M | $15.6M | $15.9M |
| Stock-based compensation | $55.3M | $47.6M | $802M | $343M |
| Acquisitions | $42.2M | $0.0M | $17.1M | $0.0M |
| Share buybacks | $0.0M | $0.0M | $0.0M | $0.0M |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M |
| Dividends and buybacks | $0.0M | $0.0M | $0.0M | $0.0M |
| Balance sheet | ||||
| Cash and short-term investments | $436M | $1.2B | $1.8B | $2.5B |
| Total debt | $0.0M | $0.0M | $0.0M | $0.0M |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $0.0M |
| Current assets | β | $1.5B | $2.2B | $3.1B |
| Current liabilities | β | $134M | $176M | $271M |
| Inventory | $0.0M | $0.0M | $0.0M | $0.0M |
| Property and equipment, net | β | $14.9M | $12.7M | $12.7M |
| Total assets | β | $1.6B | $2.3B | $3.2B |
| Total liabilities | β | $156M | $206M | $310M |
| Shareholders' equity | β$379M | β$413M | $2.1B | $2.9B |
| Margins | ||||
| Gross margin | 84.3% | 86.2% | 90.5% | 91.2% |
| Operating margin | β25.8% | β17.4% | β43.1% | 20.1% |
| EBITDA margin | β24.6% | β15.7% | β41.9% | 20.8% |
| Net margin | β23.8% | β11.3% | β37.3% | 24.1% |
| FCF margin | β15.0% | β10.6% | 16.6% | 31.1% |
| Returns | ||||
| Return on capital | β | β | β | 119.1% |
| Return on capital employed | β | β | β30.9% | 17.2% |
| Return on equity | β | β | β56.4% | 20.9% |
| Return on assets | β | β | β24.6% | 19.0% |
| Growth | ||||
| Revenue growth | β | 20.6% | 61.7% | 69.4% |
| FCF growth | β | β | β | 217.0% |
| Share count change | β | 3.3% | 146.0% | 38.9% |
| Financial health | ||||
| Net debt / EBITDA | β | β | β | β5.4x |
| Debt / equity | β | β | 0.0x | 0.0x |
| Current ratio | β | 11.1x | 12.6x | 11.6x |
| Quick ratio | β | 11.1x | 12.6x | 11.6x |
| Capital allocation | ||||
| Capex / revenue | 0.9% | 1.2% | 0.5% | 0.3% |
| Stock comp / revenue | 8.3% | 5.9% | 61.7% | 15.6% |
| Payouts / FCF | β | β | 0.0% | 0.0% |
| Quality scores | ||||
| Piotroski F-score | β | β | β | 6.0 |
| Altman Z'' | β | 0.7 | 13.3 | 16.0 |
| Accruals ratio | β | β | β35.9% | β5.8% |
Source: SEC EDGAR XBRL filings (CIK 0001713445). Data updated October 9, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only β not investment advice. Check the original filings before relying on any figure.
