CRM NYSE Application Software Financials FY2017–FY2026
Salesforce sells business software that runs over the internet. Its programs help companies keep track of their customers and handle sales, customer service, marketing and online stores. It also sells the Slack workplace chat app, Tableau for charts and analysis, MuleSoft for connecting different computer systems, and tools for building apps on its platform. Its newest product, Agentforce, lets customers set up AI agents, software that can answer questions and carry out tasks on its own. It sells to businesses of all sizes in almost every industry, mostly through its own sales staff and also through partners.
Hi! I read Salesforce’s latest annual report (fiscal 2026). Here is what stands out:
Good So-so Weak
Are sales growing?
+9.6%
Yes. Sales grew 9.6% last year.
Does it make a profit?
18.0%
Yes. It keeps 18.0% of every sale as profit.
Does profit turn into cash?
34.7%
Yes. 34.7% of sales ends up as free cash.
Is debt under control?
0.6x
Yes. It could repay its debt with 0.6 years of operating profit.
How healthy are the accounts?
7 / 9
Solid. It passes 7 of 9 health tests.
How is the share priced?
22.6x
One share costs 22.6 times its yearly profit per share. Typical for its sector: 33.5x.
Rules of thumb on reported numbers. A starting point, not a recommendation.
Is it selling more, and how much does it keep?
KIRA · Salesforce had $41.5B of revenue in fiscal 2026, up 9.6% on the year before. Over five years, revenue changed +14.3% a year on average. Its operating margin was 20.1%, up 1.0 pts: of every 100 in sales, about 20 is left after running the business.
In plain words: Revenue is all the money customers paid. The margins show how many cents of each dollar of sales are left over at each step: after making the product (gross), after running the business (operating) and after everything, tax included (net).
Revenue
Revenue
Margins, % of revenue
Margins, % of revenue
KIRA · Salesforce made $7.5B of net profit in fiscal 2026. From fiscal 2017 to 2026, diluted EPS grew 37.0% a year.
Loss periods are shown in red.
In plain words: Net income is the profit left after every cost and tax. Earnings per share (EPS) splits that profit across every share, so it shows what one share earned.
Net income
Net income
Diluted EPS
Diluted EPS
How much cash comes in, and where does it go?
KIRA · Free cash flow was $14.4B in fiscal 2026, 34.7% of revenue.
Cash from operations minus capital spending.
In plain words: Profit on paper is not the same as cash in the bank. Free cash flow is the cash left after paying to run and maintain the business: the money it can hand back to shareholders, save or invest.
Free cash flow
Free cash flow
Cash from operations vs capital spending
Cash from operations vs capital spending
KIRA · Salesforce returned $14.2B to shareholders in fiscal 2026, 98% of free cash flow. The diluted share count fell 1.9%.
In plain words: Companies hand cash back in two ways: dividends (cash paid to shareholders) and buybacks (buying back their own shares, so each remaining share owns a bigger slice).
Dividends and buybacks
Dividends and buybacks
Diluted shares outstanding (annual)
KIRA · In the last 12 months, insiders bought $27.5M and sold $36.6M of shares on the open market.
Open-market purchases and sales by officers, directors and 10% owners, from Form 4 filings. “Plan” marks trades under a pre-arranged Rule 10b5-1 plan.
In plain words: Insiders are the people who run or own a big part of the company. Buying with their own money can signal confidence; selling often has personal reasons, like taxes or diversifying.
Bought, 12 months
$27.5M
3 insiders
Sold, 12 months
$36.6M
4 insiders
Of sales under plans
94%
$34.5M
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Sep 18, 2026 | David Blair KirkDirector | Bought | 4,176 | $239.33 | $1.0M | Form 4 |
| Sep 4, 2026 | Craig ConwayDirector | Sold | 4,500 | $260.61 | $1.2M | Form 4 |
| Mar 19, 2026 | Laura AlberDirector | Bought | 2,571 | $194.58 | $0.5M | Form 4 |
| Mar 18, 2026 | David Blair KirkDirector | Bought | 2,570 | $194.62 | $0.5M | Form 4 |
| Jan 14, 2026 | Neelie KroesDirector | Sold | 3,893 | $238.70 | $0.9M | Form 4 |
| Dec 17, 2025 | David Blair KirkDirector | Bought | 1,936 | $258.64 | $0.5M | Form 4 |
| Dec 5, 2025 | ValueAct Holdings II, L.P.Director, See Remarks | Bought | 96,000 | $260.58 | $25.0M | Form 4 |
| Dec 2, 2025 | Parker HarrisCo-Founder and CTO, Slack, Director | Sold plan | 134,662 | $234.70 | $31.6M | Form 4 |
| Nov 3, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 122 | $259.00 | $0.0M | Form 4 |
| Oct 31, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $258.19 | $0.6M | Form 4 |
| Oct 30, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $256.82 | $0.6M | Form 4 |
| Oct 29, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $252.03 | $0.6M | Form 4 |
| Oct 28, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $257.07 | $0.6M | Form 4 |
| Oct 27, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $256.13 | $0.6M | Form 4 |
| Oct 24, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $255.55 | $0.6M | Form 4 |
| Oct 23, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $255.62 | $0.6M | Form 4 |
| Oct 22, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $259.01 | $0.6M | Form 4 |
| Oct 21, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $262.27 | $0.6M | Form 4 |
| Oct 20, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $252.28 | $0.6M | Form 4 |
| Oct 17, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $244.64 | $0.6M | Form 4 |
| Oct 16, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $248.36 | $0.6M | Form 4 |
| Oct 15, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $238.37 | $0.5M | Form 4 |
| Oct 14, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $243.91 | $0.5M | Form 4 |
| Oct 13, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $245.92 | $0.6M | Form 4 |
| Oct 10, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $243.60 | $0.5M | Form 4 |
| Oct 9, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $243.26 | $0.5M | Form 4 |
| Oct 8, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $239.79 | $0.5M | Form 4 |
| Oct 7, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $240.22 | $0.5M | Form 4 |
| Oct 6, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $241.32 | $0.5M | Form 4 |
| Oct 3, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $240.76 | $0.5M | Form 4 |
| Oct 2, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $237.64 | $0.5M | Form 4 |
| Oct 1, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $236.38 | $0.5M | Form 4 |
| Sep 30, 2025 | Marc BenioffChair and CEO, Director | Sold plan | 2,250 | $238.17 | $0.5M | Form 4 |
Can it carry its debts, and how well does it use its money?
KIRA · Salesforce owes $5.4B more than it holds in cash, about 0.6 years of operating profit.
Cash, debt and the ratios that show how comfortably Salesforce can carry it.
In plain words: What the company owns and what it owes. More cash than debt is a cushion for bad times; a lot of debt leaves less room when business slows down.
Cash vs debt (incl. leases)
| Fiscal year end | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Cash and short-term investments | $10.5B | $12.5B | $14.2B | $14.0B | $9.6B |
| Debt incl. finance leases | $11.0B | $11.4B | $10.4B | $9.1B | $15.0B |
| Net debt / EBITDA | 0.4x | −0.6x | −0.6x | −0.6x | 0.6x |
| Debt / equity | 0.2x | 0.2x | 0.2x | 0.2x | 0.3x |
| Interest coverage | 2.5x | 3.4x | 17.7x | 26.5x | 25.7x |
| Current ratio | 1.1x | 1.0x | 1.1x | 1.1x | 0.8x |
| Quick ratio | 1.1x | 1.0x | 1.1x | 1.1x | 0.8x |
| Total assets | $95.2B | $98.8B | $99.8B | $102.9B | $112.3B |
| Total liabilities | $37.1B | $40.5B | $40.2B | $41.8B | $53.2B |
| Shareholders' equity | $58.1B | $58.4B | $59.6B | $61.2B | $59.1B |
| Net debt (− = net cash) | $444M | −$1.1B | −$3.8B | −$4.9B | $5.4B |
KIRA · Its return on capital was 10.8%: every 100 invested in the business earned about 11 in a year.
After-tax operating income as a share of the money invested in the business: debt plus equity, minus cash.
In plain words: How much profit the business makes on the money put into it. A higher percentage means each dollar invested works harder.
Return on capital, equity and assets (annual)
KIRA · Salesforce passes 7 of 9 financial health tests (Piotroski F-score).
Nine pass/fail tests of profitability, funding and efficiency. 8–9 is strong, 0–2 weak.
In plain words: Nine yes/no tests of financial health, one point each. A green tick is a pass: 7 to 9 points is solid, 0 to 3 is weak.
| Test | FY24 | FY25 | FY26 |
|---|---|---|---|
| Net income is positive | ✓ | ✓ | ✓ |
| Cash from operations is positive | ✓ | ✓ | ✓ |
| Return on assets rose | ✓ | ✓ | ✓ |
| Cash from operations exceeds net income | ✓ | ✓ | ✓ |
| Debt fell relative to assets | ✓ | ✓ | ✕ |
| Current ratio rose | ✓ | ✕ | ✕ |
| Share count didn't rise | ✓ | ✓ | ✓ |
| Gross margin rose | ✓ | ✓ | ✓ |
| Revenue rose relative to assets | ✓ | ✓ | ✓ |
| F-score | 9 / 9 | 8 / 9 | 7 / 9 |
| Accruals ratio | −6.1% | −6.8% | −7.0% |
| Altman Z'' | 2.44 | 2.64 | 1.79 |
What does the share cost, and how does it compare?
KIRA · At $247.61 a share, the company is worth $203.3B: 22.6 times its earnings of the last four quarters.
Change the assumptions and see what they imply per share. These are models, not forecasts or price targets — the answer depends entirely on what you put in.
In plain words: Move the sliders to try your own guesses about growth. The result is what one share would be worth if those guesses came true. Different guesses give very different answers.
Value per share
—
Adds net cash of −$5.4B and divides by 956.0M diluted shares. Ten years of cash flows plus a terminal value, discounted to today.
Value per share
—
Reference multiples: today 22.7x · peers 20.3x · sector 33.5x.
KIRA · Salesforce grew sales faster than 0 of its 4 similar companies. Its P/E is higher than 2 of 3.
Each company’s latest fiscal year. Fiscal years end in different months, so periods don’t line up exactly.
In plain words: The same numbers for similar companies, so you can tell whether a figure is high or low for this kind of business.
| Company | Market cap | Growth | Op. margin | FCF margin | ROIC | P/E | F-score | |
|---|---|---|---|---|---|---|---|---|
| Salesforce CRM | $203.3B | 9.6% | 20.1% | 34.7% | 10.8% | 22.6x | 7 | |
| Oracle ORCL | $378.2B | 17.4% | 30.6% | −35.2% | 14.2% | 19.8x | 5 | Compare → |
| Adobe ADBE | $102.3B | 10.5% | 36.6% | 41.5% | 65.9% | 14.4x | 7 | Compare → |
| Intuit INTU | $94.1B | 13.9% | 27.4% | 40.4% | 22.0% | — | 6 | Compare → |
| Workday WDAY | $51.4B | 13.1% | 7.6% | 29.1% | 10.6% | 42.2x | 7 | Compare → |
Every number, year by year.
Amounts in USD. Hover a ratio’s name for its definition.
In plain words: Every number we have, year by year. Download it as a spreadsheet if you want to dig deeper.
| Fiscal year | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $8.4B | $10.5B | $13.3B | $17.1B | $21.3B | $26.5B | $31.4B | $34.9B | $37.9B | $41.5B |
| Gross profit | $6.2B | $7.8B | $9.8B | $12.9B | $15.8B | $19.5B | $23.0B | $26.3B | $29.3B | $32.3B |
| Research and development | $1.2B | $1.6B | $1.9B | $2.8B | $3.6B | $4.5B | $5.1B | $4.9B | $5.5B | $6.0B |
| Operating income | $218M | $454M | $535M | $297M | $455M | $548M | $1.0B | $5.0B | $7.2B | $8.3B |
| Interest expense | $89.0M | $87.0M | $154M | $110M | $110M | $216M | $300M | $283M | $272M | $324M |
| Pretax income | $179M | $420M | $983M | $706M | $2.6B | $1.5B | $660M | $5.0B | $7.4B | $9.5B |
| Income tax | −$144M | $60.0M | −$127M | $580M | −$1.5B | $88.0M | $452M | $814M | $1.2B | $2.1B |
| Net income | $323M | $360M | $1.1B | $126M | $4.1B | $1.4B | $208M | $4.1B | $6.2B | $7.5B |
| Diluted EPS | $0.46 | $0.49 | $1.43 | $0.15 | $4.38 | $1.48 | $0.21 | $4.20 | $6.36 | $7.80 |
| Diluted shares | 0.70B | 0.74B | 0.78B | 0.85B | 0.93B | 0.97B | 1.00B | 0.98B | 0.97B | 0.96B |
| Cash flow | ||||||||||
| Cash from operations | $2.2B | $2.7B | $3.4B | $4.3B | $4.8B | $6.0B | $7.1B | $10.2B | $13.1B | $15.0B |
| Capital expenditure | $464M | $534M | $595M | $643M | $710M | $717M | $798M | $736M | $658M | $594M |
| Free cash flow | $1.7B | $2.2B | $2.8B | $3.7B | $4.1B | $5.3B | $6.3B | $9.5B | $12.4B | $14.4B |
| Depreciation and amortization | $632M | $373M | $411M | $455M | $579M | $678M | $903M | $1.1B | $1.0B | $1.2B |
| Stock-based compensation | $820M | $997M | $1.3B | $1.8B | $2.2B | $2.8B | $3.3B | $2.8B | $3.2B | $3.5B |
| Acquisitions | $3.2B | $25.0M | $5.1B | $369M | $1.3B | $14.9B | $439M | $82.0M | $2.7B | $9.3B |
| Share buybacks | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $4.0B | $7.6B | $7.8B | $12.6B |
| Dividends paid | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $1.5B | $1.6B |
| Dividends and buybacks | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $4.0B | $7.6B | $9.4B | $14.2B |
| Balance sheet | ||||||||||
| Cash and short-term investments | $2.2B | $4.5B | $4.3B | $7.9B | $12.0B | $10.5B | $12.5B | $14.2B | $14.0B | $9.6B |
| Total debt | $2.0B | $1.7B | $3.2B | $2.7B | $2.7B | $10.6B | $10.6B | $9.4B | $8.4B | $14.4B |
| Finance lease liabilities | $0.0M | $0.0M | $0.0M | $385M | $128M | $385M | $791M | $974M | $678M | $535M |
| Current assets | $6.0B | $9.6B | $10.7B | $16.0B | $21.9B | $22.9B | $26.4B | $29.1B | $29.7B | $28.2B |
| Current liabilities | $7.3B | $10.1B | $11.3B | $14.8B | $17.7B | $21.8B | $25.9B | $26.6B | $28.0B | $37.1B |
| Inventory | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M | $0.0M |
| Property and equipment, net | $1.8B | $1.9B | $2.1B | $2.4B | $2.5B | $2.8B | $3.7B | $3.7B | $3.2B | $3.1B |
| Total assets | $17.6B | $22.0B | $30.7B | $55.1B | $66.3B | $95.2B | $98.8B | $99.8B | $102.9B | $112.3B |
| Total liabilities | $10.1B | $11.6B | $15.1B | $21.2B | $24.8B | $37.1B | $40.5B | $40.2B | $41.8B | $53.2B |
| Shareholders' equity | $8.2B | $10.4B | $15.6B | $33.9B | $41.5B | $58.1B | $58.4B | $59.6B | $61.2B | $59.1B |
| Margins | ||||||||||
| Gross margin | 73.9% | 73.7% | 74.0% | 75.2% | 74.4% | 73.5% | 73.3% | 75.5% | 77.2% | 77.7% |
| Operating margin | 2.6% | 4.3% | 4.0% | 1.7% | 2.1% | 2.1% | 3.3% | 14.4% | 19.0% | 20.1% |
| EBITDA margin | 10.1% | 7.9% | 7.1% | 4.4% | 4.9% | 4.6% | 6.2% | 17.5% | 21.7% | 23.0% |
| Net margin | 3.9% | 3.4% | 8.4% | 0.7% | 19.2% | 5.5% | 0.7% | 11.9% | 16.4% | 18.0% |
| FCF margin | 20.2% | 20.9% | 21.1% | 21.6% | 19.3% | 19.9% | 20.1% | 27.3% | 32.8% | 34.7% |
| Returns | ||||||||||
| Return on capital | 3.8% | 5.0% | 4.9% | 0.7% | 1.5% | 1.1% | 0.9% | 7.4% | 10.7% | 10.8% |
| Return on capital employed | 2.5% | 4.1% | 3.4% | 1.0% | 1.0% | 0.9% | 1.4% | 6.9% | 9.7% | 11.1% |
| Return on equity | 4.9% | 3.9% | 8.5% | 0.5% | 10.8% | 2.9% | 0.4% | 7.0% | 10.3% | 12.4% |
| Return on assets | 2.1% | 1.8% | 4.2% | 0.3% | 6.7% | 1.8% | 0.2% | 4.2% | 6.1% | 6.9% |
| Growth | ||||||||||
| Revenue growth | 25.9% | 25.6% | 26.0% | 28.7% | 24.3% | 24.7% | 18.4% | 11.2% | 8.7% | 9.6% |
| Net income growth | — | 11.5% | 208.3% | −88.7% | 3,131.8% | −64.5% | −85.6% | 1,888.5% | 49.8% | 20.3% |
| EPS growth | — | 6.5% | 191.8% | −89.5% | 2,820.0% | −66.2% | −85.8% | 1,900.0% | 51.4% | 22.6% |
| FCF growth | 22.4% | 29.8% | 27.2% | 31.6% | 10.9% | 29.1% | 19.5% | 50.5% | 30.9% | 15.8% |
| Share count change | 5.8% | 5.0% | 5.4% | 9.7% | 9.4% | 4.7% | 2.4% | −1.3% | −1.0% | −1.9% |
| Financial health | ||||||||||
| Net debt / EBITDA | −0.2x | −3.4x | −1.2x | −6.5x | −8.9x | 0.4x | −0.6x | −0.6x | −0.6x | 0.6x |
| Debt / equity | 0.2x | 0.2x | 0.2x | 0.1x | 0.1x | 0.2x | 0.2x | 0.2x | 0.2x | 0.3x |
| Interest coverage | 2.5x | 5.2x | 3.5x | 2.7x | 4.1x | 2.5x | 3.4x | 17.7x | 26.5x | 25.7x |
| Current ratio | 0.8x | 1.0x | 1.0x | 1.1x | 1.2x | 1.1x | 1.0x | 1.1x | 1.1x | 0.8x |
| Quick ratio | 0.8x | 1.0x | 1.0x | 1.1x | 1.2x | 1.1x | 1.0x | 1.1x | 1.1x | 0.8x |
| Capital allocation | ||||||||||
| Capex / revenue | 5.5% | 5.1% | 4.5% | 3.8% | 3.3% | 2.7% | 2.6% | 2.1% | 1.7% | 1.4% |
| Stock comp / revenue | 9.8% | 9.5% | 9.7% | 10.4% | 10.3% | 10.5% | 10.5% | 8.0% | 8.4% | 8.5% |
| Payouts / FCF | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 63.4% | 80.2% | 75.3% | 98.5% |
| Quality scores | ||||||||||
| Piotroski F-score | 5.0 | 5.0 | 6.0 | 6.0 | 6.0 | 4.0 | 4.0 | 9.0 | 8.0 | 7.0 |
| Altman Z'' | 0.4 | 1.0 | 1.3 | 2.0 | 2.5 | 2.0 | 1.9 | 2.4 | 2.6 | 1.8 |
| Accruals ratio | −12.1% | −12.0% | −8.7% | −9.8% | −1.2% | −5.6% | −7.1% | −6.1% | −6.8% | −7.0% |
Source: SEC EDGAR XBRL filings (CIK 0001108524). Data updated October 9, 2026. Quarterly fourth quarters are the full year minus the first nine months. For information only — not investment advice. Check the original filings before relying on any figure.
