Adobe sells software for creating, editing and sharing documents, images, video and marketing content. Its customers are business professionals, consumers, creators, creative professionals and marketing professionals. Its products include Photoshop, Illustrator, Premiere Pro, Lightroom, Acrobat and Express. It is also adding AI features, including its own Firefly AI models, across these products.
Adobe had three reportable segments in fiscal 2025: Digital Media, Digital Experience, and Publishing and Advertising. Digital Media sells the creative and document products, mostly by subscription, and had revenue of $17.65 billion. Digital Experience sells software and services, such as Adobe Experience Platform and GenStudio, that help businesses manage and personalize their marketing and customer experiences, and had revenue of $5.86 billion. Publishing and Advertising is the third segment.
Adobe sells through its own website, a direct sales force, distributors and other partners, and it offers free versions of some products, such as Acrobat Reader, to bring in new users. It says it competes in rapidly changing, intensely competitive markets.