Apollo manages money for pension funds, insurers, wealthy individuals and other investors, mostly in private investments that do not trade on stock exchanges, and through its Athene subsidiary it sells retirement savings products. It had $938.4 billion of assets under management at the end of 2025, and it does most of its business in the United States.
Apollo reports three segments. Asset Management earns fees for running investment funds and accounts. Most of its money is in credit, $749.2 billion, such as loans it makes directly to companies and loans backed by mortgages, consumer debt and aircraft. Its equity business, with $189.2 billion, buys companies through private equity funds and invests in real estate and infrastructure. Retirement Services is Athene, which sells annuities, contracts that pay a set or index-linked return, and earns the difference between what it earns investing that money and what it pays out; Apollo manages Athene's investments. Principal Investing holds Apollo's own share of fund profits, known as performance fees, and its own investments, which swing more from year to year. Apollo says it competes with other investment managers for investors' money and for deals, and Athene competes with insurers and reinsurers.
About 4,130 people worked in Asset Management and about 2,010 in Retirement Services at the end of 2025. In September 2025 Apollo bought Bridge, a real estate fund manager focused on US housing and industrial buildings.